Privacy policy

At Lorianzo, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit or make a purchase from our website.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect the following types of personal data:

• Personal identification details (name, billing/shipping address, email, phone number)
• Payment information (securely processed by third-party providers; we do not store card details)
• Order history and transaction details
• Technical data (IP address, browser type, device, usage behaviour)
• Communications (emails, messages, support requests)

2. How We Use Your Information

We use your data to:

• Process and fulfil orders
• Communicate regarding orders or support requests
• Process payments and prevent fraud
• Improve our website, services, and user experience
• Send transactional and, where permitted, marketing communications
• Comply with legal obligations

3. Legal Basis for Processing

We process your data under:

• Contractual necessity (order processing)
• Legal obligations
• Legitimate interests (business operations, fraud prevention, service improvement)
• Consent (for marketing communications where required)

4. Marketing Communications

Where you have opted in, we may send you promotional emails and marketing content.

You may unsubscribe at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us directly

We do not send marketing communications without lawful basis.

5. Sharing Your Information

We share your data only when necessary with trusted third parties, including:

• Payment processors
• Shipping and logistics providers
• E-commerce platforms (such as Shopify)
• Analytics and advertising partners (where legally permitted)

All third parties are required to comply with applicable data protection laws.

6. International Data Transfers

Your data may be transferred outside the UK.

Where this occurs, we ensure appropriate safeguards, such as:

• Standard contractual clauses
• Equivalent legal protections

7. Data Retention

We retain personal data only as long as necessary for:

• Order fulfilment
• Legal and accounting obligations
• Dispute resolution

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict or object to processing
• Request data portability
• Withdraw consent

To exercise these rights, contact: contact@lorianzo.com

9. Cookies and Tracking Technologies

We use cookies to:

• Ensure website functionality
• Analyse traffic and performance
• Support marketing and advertising

Cookies may include:

• Essential cookies
• Performance/analytics cookies
• Marketing cookies

You can manage or disable cookies via your browser settings.

10. Data Security

We implement appropriate technical and organisational safeguards to protect your data.

However, no online system is completely secure, and absolute security cannot be guaranteed.

11. Third-Party Links

Our website may contain links to third-party sites.

We are not responsible for their privacy practices or content.

12. Limitation of Liability

Lorianzo is not responsible for:

• Data breaches caused by third-party services
• Events beyond our reasonable control

13. Changes to This Policy

We may update this policy at any time. Changes take effect upon publication.

14. Contact Information

For any privacy-related inquiries:

Email: contact@lorianzo.com